I recently sold 4336 Alameda Road in Placerville off-market. Because clients are often curious about off-market sales, I decided to share a few thoughts on the concept.
Selling a home off-market isn't suitable for everyone, but it can be a great alternative if the prospect of preparing your home for the market and managing numerous showings feels overwhelming or if maintaining privacy is crucial to you.
What is an Off-Market Sale?
An off-market sale involves selling a house without listing it on the Multiple Listing Service (MLS), the primary platform used by real estate agents to market properties.
How is an Off-Market Sale Advertised?
Promoting an off-market listing requires an experienced agent with strong connections. I have access to a vast network of agents and potential buyers who have shown interest in properties like yours.
Rest assured, even with an off-market sale, we adhere to the Department of Real Estate regulations. We may still feature your home on the MLS as a "Coming Soon" listing while following the appropriate protocols to reach our local real estate community.
What are the Drawbacks of an Off-Market Listing?
The main disadvantage of an off-market listing is the potential limitation on the buyer pool, which may make it more challenging to find the right buyer at the desired price point.
To determine the best selling and marketing strategy for your home, it's essential to discuss the pros and cons with a qualified agent who understands your specific situation.