Selling During Summer Break? Here’s Why Families Are Buying Now More Than Ever

The summer break of 2025 is turning out to be a hot season for more than just the weather. With schools on pause and work schedules more flexible, families are taking advantage of the opportunity to move without disrupting their children's school year.

Real estate activity historically spikes in the summer, and this year is no different. Parents want to settle into a new home before classes resume, making summer an ideal time to list. Homes near top-rated schools or with family-friendly amenities like large yards, multiple bedrooms, and proximity to parks are seeing increased demand.

For sellers, this is a prime window to market your home’s "family appeal." Emphasize local school districts, nearby recreational options, and the community atmosphere. Flexible showings, weekend open houses, and clean, staged spaces can also help secure the right buyer quickly.

Visit Russell’s current listings to see how you can tap into this seasonal surge.