Selling a home in California’s competitive real estate market requires careful planning. One of the biggest mistakes homeowners make is overpricing their home. Here’s why it can cost you and what to do instead.

Why Overpricing Hurts Your Sale
1. Discourages Buyers
Buyers are well-informed and know local market trends. Overpricing can make your property seem unappealing or signal that you’re unwilling to negotiate.
2. Reduces Visibility
Online search filters often exclude overpriced homes, meaning fewer buyers will even see your listing.
3. Leads to Longer Market Time
Homes that linger on the market become "stale," making buyers suspicious and leading to lower offers.
4. Results in Lower Sale Prices
Eventually, you may have to reduce the price, which can invite lowball offers and cost you more in the long run.
What to Do Instead
Work with a Local Expert: A California-based agent can provide an accurate market analysis to set the right price.
Understand Market Trends: Adjust your pricing based on whether it’s a buyer’s or seller’s market.
Focus on Presentation: Stage your home and invest in high-quality listing photos to stand out.
Be Flexible: Listen to market feedback and adjust your price if needed.
Avoid the temptation to overprice your home. A well-priced property attracts serious buyers, reduces market time, and maximizes your sale price.
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