What to Do Before Selling Your Home to Get Top Dollar

Before you hit the market, the most important move is prepare strategically, not emotionally.

Listing a home isn’t just about putting up a sign — it’s about positioning your property to compete, attract strong offers, and maximize net proceeds. Here’s what smart sellers do before going live:

1. Understand the Local Market Conditions

Real estate is hyperlocal. What works in Sacramento may differ from trends in Los Angeles or Oakland.

Before listing:

• Review comparable sales (not just active listings)

• Analyze average days on market

• Assess current inventory levels

• Evaluate buyer demand and price sensitivity

2. Get a Pre-Listing Inspection

Serious sellers eliminate surprises. A pre-listing inspection:

• Identifies deferred maintenance

• Reduces renegotiation risk

• Builds buyer confidence

• Speeds up escrow

3. Complete High-ROI Repairs and Improvements

Focus on improvements that influence buyer psychology and appraisal value:

• Fresh interior paint (neutral tones)

• Updated lighting fixtures

• Minor kitchen and bath refreshes

• Landscaping and curb appeal

• Deep professional cleaning

4. Declutter and Depersonalize

Buyers need to visualize their future, not your past.

Remove:

• Excess furniture

• Family photos

• Personal collections

• Bold décor

5. Stage for Maximum Impact

Professional staging can:

• Shorten time on market

• Increase perceived value

• Generate stronger offers

6. Prepare Documentation in Advance

Have ready:

• Seller disclosures

• Utility averages

• Renovation receipts

• HOA documents (if applicable)

• Warranty information

7. Invest in Professional Marketing

Your listing photos are your first showing.

That means:

• Professional photography

• Aerial/drone shots (when appropriate)

• Video walkthroughs

• Strategic online placement

• Targeted buyer outreach

8. Develop a Pricing Strategy — Not Just a Price

There’s a difference between:

• Pricing high and hoping

• Pricing correctly and creating momentum

The sellers who win in today’s market aren’t the ones who rush. They prepare, position, and execute.

If you're thinking about listing, start with strategy. Preparation directly impacts your bottom line.