Now that your buyer is closing on their dream home, it's time to ensure that you've not just helped them buy that property, but that you win their business for life. One way that you can show your gratitude for their business is with a closing gift.
So, today, we are going to break down all of the details on the best closing gifts for your buyers that will create clients for life!
How Much Should You Spend on a Closing Gift?
Some agents have a standard closing gift ready to go for all clients. This is certainly an easy way to say thank you, while making them feel special.
But, if you're thinking of doing something a little more customized - then a good rule of thumb would be about 2-3% of your commission.
Realtor Kyle Handy breaks it down like this, "On a $300,000 home at 3% commission, this equals $9,000 in commission. In this case, 1% would be around $90, and 5% would be around $450. I have always spent around 2-3% of the gross commission income on my clients." (source)
This means, you may need a range of gift ideas ready to go for your clients.
We hope this list will get you thinking and feeling inspired to look for new and creative ways to say thank you to the people that make your business possible.
3 Custom Closing Gift Ideas for Buyers:
1. Custom Cutting Board Set:
We love this idea for our clients. Why? Because everyone uses a cutting board, plus it's a great way for them to remember their partnership with you. Just imagine all of those family events where people are standing in the kitchen, cooking and using that cutting board, when one of their relatives says, "So, I'm thinking of selling my house...."
To really take this to the next level, add a custom monogram that uses their family initials and try to find a way to work in your business name somewhere, too, so they don't forget.
2. Professional Services Gift Card:
Do you have connections with professional services in the area that you know your client will need? Oftentimes moving comes with the additional price tag of needing to make the home their own.
Show them you want to be part of that transformation, with a gift card for a local service, such as painting, designing, home renovation service or store, and more.
3. Custom Self-Addressed Stamp:
Moving means dealing with lots of mail and changing addresses! Give them a new self-addressed stamp that they can use to let everyone know that they've relocated - without having to write it out!
For sales made around the holidays, gift the stamp with a gift card to a local photographer, so they can use their new stamp with their Christmas cards to share with everyone that they've moved!
6 Local Closing Gift Ideas:
4. Restaurant Gift Card:
Well, they closed on that home - so guess what? It's time to move! All that packing and unpacking is exhausting. Treat them to a free meal from a great local restaurant.
Bonus points for building a relationship with that restaurant and letting them know that you're exclusively partnering with them for your client gifts.
Make sure to share out posts on social media that share this partnership and tag the restaurant. Hopefully, they'll reciprocate, sharing on their platforms, too, and it'll be a win win for both of you.
If you don't have any local restaurants to recommend, gift them a DoorDash or food delivery gift card, so they don't even have to leave their new house!
5. Local Activity Gift Card:
Is there a fun place in the area that locals enjoy - such as a fun family game center or an activity like and escape room? Think about all of the places that make your area unique and consider gifting a gift certificate to one of those places.
Then, remember to ask clients to tag you on social media when they use their gift, so you can share it out, too.
6. Spa Treatment Gift Card:
Was the buying process particularly challenging or grueling for your client? If you had a client that really went through the ringer to get that home, it may be time for a little R&R.
Pick up a gift card to a local day spa so they can relax together and let their stress melt away.
7. Local Hotel Gift Card:
You really get to know your clients during the buying process. If they let it slip that they may be in a transition home for awhile, you know they'll be living in a whirlwind of moving trucks and boxes.
Give them a weekend to get away and rest, away from all the stress, with a gift card to a nice local hotel that offers something special, such as a free wine tasting hour or a lovely sunset picnic.
8. Gift a Class:
Help your clients settle in to their new area with a fun local memory. Look into a class option, such as a cooking class, a dancing class package, a painting class or even golf lessons at their new community golf club.
When you give the gift of a class, you are also giving your buyers a chance to experience something new - and they'll always remember your kindness when they reflect on that memory.
9. Movie Theater Gift Card:
Who doesn't love a trip to the movies? But, especially for a family with kids, all of the tickets and snacks can add up! Gift your clients a generous gift card to cover the costs of a family trip to the local theatre.
3 Technology Closing Gift Ideas:
10. Ring Doorbell:
If their new home doesn't already come with an upgraded security package, consider gifting a Ring Doorbell. They ring in at around $100-$200, so it's an affordable gift that will keep on giving them peace of mind.
11. Roomba Vacuum:
Nobody likes to vacuum, but everyone has to do it! Give them a new Roomba vacuum to do some of the work for them.
We've given Roombas as gifts and they are always a BIG hit!
12. Amazon Echo:
If they don't already have one, the gift of an Echo or other device can be a great gift! Now, they'll have the ability to play music, check the weather, check the news, create a to-do list and much more, without lifting a finger.
After all that moving, any way you can make their life easier and more streamlined will be welcomed!
3 Food Closing Gift Ideas:
13. Meal Kit Delivery:
There are so many different meal kits out there. Find one that you know delivers to your area and give them the gift of a food box delivery membership! You can choose how many months you want to gift when you purchase, allowing you to quickly and easily customize the gift to each client.
Here are just a few food box companies to get you started:
Want more options? This post has 23 meal kit delivery boxes!
14. Coffee Delivery:
If you know they're coffee drinkers, this one will be a big win. Moving will absolutely kick their coffee drinking habits into overdrive. Show them that you support their need for coffee, with a coffee gift card to a local shop they may not have tried before.
Or, make it even easier, by gifting a coffee box or delivery service. Here are just a few to get you started:
Atlas coffee club
Need more? This post has 19 of the best coffee subscriptions available today.
15. Wine Club:
Did their love for wine come up in conversation? Now is your chance to show them how much you were listening. Give them the gift of a wine club membership or a beautiful sampling of wines from the closest winery.
You could take it to the next level and include some beautiful wine glasses, so they don't even have to unpack their own before enjoying a sip.
5 Thoughtful Closing Gift Ideas:
16. Charitable Donation:
If during the time you are working with your buyers, you learn that they are very passionate about giving back, the best gift you could give them might be a donation to a charity that they feel very passionate about.
The key to this is knowing them well enough to know which direction to go with your generous donation.
Then, be sure to give the donation in the name of your clients, print it out and then give it like a gift for them to open.
17. Location Puzzle:
Another thoughtful gesture is a custom puzzle that becomes a map of where their new home is located or even a picture of their new home.
The puzzle comes in a luxurious box that doesn't give the final image away, creating a sweet reveal when they finish it.
18. Thoughtful Gift Basket:
Many people love a good gift basket. Consider what your area is known for and shop local to put together a thoughtful basket full of tasty gifts.
For example, is there a honey farm in the area where you can source local honey? How about fresh olive oil or even a baker known for their custom shaped cookies?
Use this opportunity to connect with local small businesses while putting together a gift basket your buyers will always remember.
19. Home Watercolor:
For clients who left homes that they were very attached to, consider having a watercolor portrait made of their old home. To do this, you would need to get a picture of their old home to send to the watercolor artist.
Or, if you know this home is a very special purchase, such as a first home or a dream home, have the watercolor portrait made of the new home.
This is guaranteed to be a gift they will appreciate for many years to come.
20. Candle Set:
Help them make that house a home with a customized candle set that will add warmth and good vibes to their new place. You could easily recreate this idea with candles and products from a local shop, too.
Plus, every time they light that candle, they'll think of the great realtor who helped them snag that dream home.
What do you think? Would you give any of these gifts to your clients?
If you have closing gift ideas you think we should add to the list, let us know!
And, if you're buying, selling or investing in property in the Sacramento area, give us a call. We would love to work with you: 916.524.9733.
Thanks for reading!